DPA
to launch China campaign from July!
US
campaign from September 03 &
Campaign
in India started for May 7
Jean
Marc Lieberherr, CEO-DPA presented forthcoming marketing plan in the Town Hall
Meeting for the US, India & China market. The event organised by DPA &
GJEPC at BDB, Mumbai. The meeting held in the presence of Mr Pramod Agarwal, Chairman-GJEPC,
Richa Singh, MD-DPA India, Mr Colin Shah, Vice Chairman-GJEPC, Mehul Shah, Vice
President-BDB & amid industry fraternity with a significant presence of
GJC.
Jean
said, about 75% to 80% of rough diamond producers are members of DPA in a
mission to make diamond industry success for long-term! India is the largest
market. India & China have biggest potentials. Jean also focussed on key
challenges! For the promotion of diamonds they are focussing to go ahead with
digital by 100% with the trade support strategy.