Takeaways from The Future Is Now!

Update 3: 7th edition of the Forevermark Forum focussed on many trade areas during the July 9 & up to 11, 2018 in Delhi. Takeaways & key areas from the forum ‘The Future Is Now’ are available now:

Trends 2018:

This Forum, Forevermark displayed the latest trends for 2018 bringing more than 2000 designs from the four key moods of the trends; the key trends for the year were Think Pink, Garden of Wonders, Game of Shapes and Time Capsule. The key aspect of the trends collection is to be prepared in anticipation of future styles. A nuanced understanding of trends supports the creation of investment pieces, which combine timeless elegance with contemporary appeal.

Consumer campaigns:

Half Carat: the Forevermark Half Carat programme targets women who are bold, brilliant self-determined and are confident of the choices they make. These jewellery pieces are designed with a diamond of half carat or more and holds the power & potential for versatility in affordability, design and emotional value. Available in multiple designs in rings, earrings, & pendants crafted in association with this range will be prefect for everyday wear.

Tribute: The Forevermark Tribute Collection is a range that celebrates the uniqueness and brilliance of a women who wears it. These pieces can be worn stacked or layered to reflect your individual style and character. When combined, the look features multiple diamonds, paying tribute to the many qualities that together make you the incredible woman you are. Perfect for symbolizing your own distinct traits, or for celebrating the many qualities of a woman you adore, the Forevermark tribute collection is available at an authorized Forevermark jeweller.

Traditional setting: The Forevermark traditional setting collection features an array of close setting diamond jewellery in yellow and rose gold precious metals with a stunning display of South Indian designs. Forevermark has created this line of diamond jewellery for the millennials who love traditional jewellery with a hint of modern designs. The designs, the setting & the choice of diamonds sizes are all unique to the south region.

Retail Programmes:

The Black Label: The Forevermark black label collection is an exquisite collection of diamonds cut with supreme symmetry and unprecedented accuracy to reflect dazzling light.

Carat Plus: A basket of 100 rare one-carat plus Forevermark diamonds which is an enduring testament to flawless craftsmanship and beauty that goes beyond the 4Cs. This program will be showcased for 3 weeks at selected Forevermark authorised jewellers.

Exceptionals: This is a selection of some of the most exquisite diamonds in the world above 5 carats. This collection represents the pinnacle of the Forevermark promise: some of the earth’s most magnificent creations, in carat weights that demonstrate just how magical and stunning nature’s beauty can be.

Red Carpet: This year, Forevermark diamonds dazzled at the Oscars, the Golden Globes & the BAFTAs. With India’s finest craftsmanship and talent on a global platform, Forevermark offered stunning jewellery to international celebrities for the red-carpet season.

Circle of Trust: The Forevermark circle of trust is a radiant collection of diamond bangles, which is a symbol of love and timelessness. Each diamond in the bangles of this collection carries the Forevermark promise, with a unique inscription number and identification card bearing the assurance of it being rare and responsibly sourced.

Black Room: For your eyes only, Forevermark created an exclusive black room enclosure where a Forevermark diamond was on display revealing the beauty of a Forevermark promise. This special display demonstrated how light passes through a spectacular diamond to showcase its brilliance. The aesthetics of a Forevermark diamond go beyond the 4Cs and viewers were able to witness this as the light refracted through the diamond, across the room in myriad colours.

Consumer Insight Series:

Womenomics: Forevermark explored the insight that women no longer wait for men to present them with beautiful jewellery. With a large percentage of women now being financially independent, they have the power to soundly invest in things that reflect their self-worth and hard work.

Most women are breaking clichés by buying precious metals or diamonds for themselves - a sweet little way to savour their success. This demand from women represents more than 90% of all diamond jewellery sales around the world. We looked in depth at three trends that demonstrate the changing ways in which women are participating in society.

Digital Life Moments: Forevermark recognized that in today’s dynamic business environment, being open to change and having the ability to adapt are crucial. We must respond to new consumer requirements and embrace new opportunities. We undertook extensive research to understand the best way to target customers during micro-moments and important life events.

Our study was designed to help our partners master the fine art of meeting the consumer at exactly the point when he is thinking about buying a diamond.

Designer Campaigns:

The Zanyah collection: Sabyasachi Mukherjee, the master couturier, collaborated with Forevermark diamonds and launched the Zanyah collection. The collection comprises of a delicate range of enamelled drop earrings and vintage-style rings for men and women in yellow, rose and white gold.

The Artemis Extension Line: the ace Indian designer, Bibhu Mohapatra’s Artemis collection in collaboration with Forevermark diamonds revolves around three key motifs: the sun, moon and stars, as seen in earrings, rings, bracelets, pendants and brooches.

Technology Disruption:

Proof of Integrity: De Beers created an immutable and secure digital trail for the selection of rough diamonds mined as they moved from the mine to cutter and polisher, then through to a jeweller. The blockchain platform, called Tracr™, will launch later this year and will be open to the industry.

Forevermark Diamond Institute: The De Beers Group of Companies, the organisation most closely associated with the mystique and science of diamonds, established the International Institute of Diamond Grading & Research (IIDGR) in 2008.

IIDGR has laboratories in three global locations, Antwerp, Surat and Maidenhead. Each location provides first class services in diamond grading and testing. The facilities consist of experts who use comprehensive analysis using a variety of different in-house and proprietary equipment to ensure that every diamond assessed is naturally occurring and untreated.

The 2018 Forevermark Forum was attended by 600 of the most prominent industry influencers, retail chain owners and independent jewelers from the industry. C Krishniah Chetty & Sons, A S Motiwala, Hazoorilal, Joyalukkas, Mahesh Notandas, Malabar Gold & Diamonds, Senco Gold & Diamonds, TBZ - The Original and Vummidi Bangaru Jewellers were some of the leading jewelers from across India present at the platform.

[ Reader’s note: tomorrow the Update 4, would focus on Forevermark Trend Report 2018.]

Diamond fans’ suggested names

Alrosa, the world’s largest diamond mining company, announces the results of a competition to choose a “football-related” name for a large rough diamond. The company has chosen two winners, from Chelyabinsk and Mirny; they will receive the tickets to the final game of the FIFA World Cup 2018. Based on their suggestions, the facts of extraction of two precious stones will be named “Lev Yashin” and “Brilliant moment!”

More than 550 people participated in the 10-day competition and many of them made more than one suggestion. Surnames of footballers from various squads, variations to the championship’s name and even the name of official match ball were among the most popular suggestions.

Bosma Joins the Board, Brown Steps Down

Further to the announcement dated 14 May 2018, Firestone Diamonds, the new diamond producer with operations focused in Lesotho, Firestone announces that Paul Bosma, the Company's CEO from 1 July 2018, has been appointed to the Board with immediate effect.  Former CEO Stuart Brown has resigned from the Board also with immediate effect.

Lucio Genovese, Non-Executive Chairman, said: "We are delighted to welcome Paul to the Board. He has already assumed the new role as CEO following a two month handover from Stuart.  I look forward to his positive contribution to the Board debate and wish Stuart all the very best for the future."

Mia announces exciting offer

Mia by Tanishq, one of India’s most-loved jewellery brands has announced an exciting offer for consumers across its wide range of diamond-studded products. Starting from July 6th, consumers across the country can avail a discount of up to 20 percent on Mia’s diverse diamond jewellery collection. This offer can be availed at the standalone Mia by Tanishq stores as well as at Mia by Tanishq setups in multi-brand outlets and Tanishq stores.

Customers will be spoilt for choice, with an extensive range of diamond studded pendants, necklaces, rings, earrings, and bracelets from. Wearing a diamond makes a woman feel special and unique, and Mia by Tanishq is making it easier for women to own one, with this offer.

Celebrate Independence Day with Adawna offer

To mark the allegiance of Independence Day and to make it a much colourful celebration, Adawna by Sonal’s Bijoux launches its Colourful Marvels collection. Saffron, white, and green; the three colours of Indian National Flag are used very artistically in this vibrant jewellery range.

The use of semi-precious stones with a hint of Saffron, white and green hues with a touch of silver creates a unique and outstanding look, reflecting the brand’s creativity, vision and meticulous craftsmanship. The assortment comprises earrings of several shapes, which upholds the tradition of uncompromising style and implicit trust and loyalty of an Indian woman adorning it with great panache.

114 Carat Diamond recovered at Lulo

Lucapa Diamond Company Limited and its partners Empresa Nacional de Diamantes E.P. and Rosas & Petalas have announced the recovery of a 114 carat diamond from the Lulo Diamond Project in Angola. The 114 carat diamond was recovered from alluvial Mining Block 6. It is the 11th +100 carat diamond recovered to date and the third so far in 2018, further underlining the special large-stone nature of the Lulo diamond concession.

The 114 carat diamond adds to a significant inventory of large diamonds currently held for a later sale by

Lulo mining company Sociedade Mineira Do Lulo.

WFDB announces Peter Meeus as WDM Chairman

The World Federation of Diamond Bourses (WFDB) has announced that former Dubai Diamond Exchange (DDE) President Peter Meeus will take over as head of its World Diamond Mark (WDM) programme. Meeus is a diamond industry veteran who served as President of the DDE from 2009 to 2018 and was Managing Director of the Hoge Raad voor Diamant (HRD), now the Antwerp World Diamond Centre, from 1999 to 2006.

WFDB President Ernie Blom said: “I am delighted that Peter has agreed to take over as Chairman of the World Diamond Mark which was created by the WFDB in 2012. Peter has enormous experience in the diamond sector and is known throughout the global diamond trade. I am sure he will take the WDM on to the next level.

Bringing the future to you!

Forevermark India hosts

7th edition of the Forevermark Forum

Update 2: Forevermark, the diamond brand from the De Beers Group of Companies, in keeping with commitment to all its authorised jewellers, diamantaires and manufacturers from across the world, hosted the much awaited 7th edition of the Forevermark Forum from July 9-11, 2018 in Delhi. This year’s theme at the forum was ‘The Future Is Now’.

The goal of this very successful forum was to provide a wide platform for all its partners to interact, transact and gain new perspective on Forevermark’s growth in context to events within and outside the industry. Partners discussed diversity in thought, culture, design, and innovation in a multi-faceted future brimming with diverse opportunities.

IIGJ Mumbai qualify for national round

Indian Institute of Gems & Jewellery (IIGJ) Mumbai is extremely proud of our degree students spectacular performance at India skills competition held at Bangalore from 21st to 23rd June, 2018. We are glad to inform that Ms Ruchita Wagh the degree student of IIGJ Mumbai has won the regional round of the India skills competition held at Bangalore.

Mr. Sangramsingh rajput also the degree student of indian institute of gems & jewellery (IIGJ) Mumbai was the first runner up in the competition. They both will now compete in the India skills, a National Level Competition later this year.

Awe-Inspiring contemporary jewellery launched

Shagun Gupta, renowned for her outstanding gemstone selection and curation unveils mesmerizing vintage jewellery pieces that pays tribute to the queen of gems. The celebrity gemologist’s penchant for the classic is reflected in the eclectic mix of colors that encompasses pearls, rubies, emeralds, cut and uncut diamonds set in yellow or white gold.

Shagun Gupta’s vintage jewellery collection features custom designed Emerald bracelets, Pearl rings, Tassel Earrings, Roundel Rings, Rose cut bangles, Ruby rings, Doublet Rings, traditional Chand Bali, Jhumkas and diamond studded necklaces. Rich green emeralds make studding style statement and timeless choice for all memorable occasions.