Update
3: 7th edition of the Forevermark Forum focussed on many trade areas during the
July 9 & up to 11, 2018 in Delhi. Takeaways & key areas from the forum
‘The Future Is Now’ are available now:
Trends 2018:
This
Forum, Forevermark displayed the latest trends for 2018 bringing more than 2000
designs from the four key moods of the trends; the key trends for the year were
Think Pink, Garden of Wonders, Game of Shapes and Time Capsule. The key aspect
of the trends collection is to be prepared in anticipation of future styles. A
nuanced understanding of trends supports the creation of investment pieces,
which combine timeless elegance with contemporary appeal.
Consumer campaigns:
Half Carat: the Forevermark
Half Carat programme targets women who are bold, brilliant self-determined and
are confident of the choices they make. These jewellery pieces are designed
with a diamond of half carat or more and holds the power & potential for
versatility in affordability, design and emotional value. Available in multiple
designs in rings, earrings, & pendants crafted in association with this
range will be prefect for everyday wear.
Tribute: The Forevermark
Tribute Collection is a range that celebrates the uniqueness and brilliance of
a women who wears it. These pieces can be worn stacked or layered to reflect
your individual style and character. When combined, the look features multiple
diamonds, paying tribute to the many qualities that together make you the
incredible woman you are. Perfect for symbolizing your own distinct traits, or
for celebrating the many qualities of a woman you adore, the Forevermark
tribute collection is available at an authorized Forevermark jeweller.
Traditional setting: The Forevermark
traditional setting collection features an array of close setting diamond
jewellery in yellow and rose gold precious metals with a stunning display of
South Indian designs. Forevermark has created this line of diamond jewellery
for the millennials who love traditional jewellery with a hint of modern
designs. The designs, the setting & the choice of diamonds sizes are all
unique to the south region.
Retail Programmes:
The Black Label: The Forevermark
black label collection is an exquisite collection of diamonds cut with supreme
symmetry and unprecedented accuracy to reflect dazzling light.
Carat Plus: A basket of 100
rare one-carat plus Forevermark diamonds which is an enduring testament to
flawless craftsmanship and beauty that goes beyond the 4Cs. This program will
be showcased for 3 weeks at selected Forevermark authorised jewellers.
Exceptionals: This is a
selection of some of the most exquisite diamonds in the world above 5 carats.
This collection represents the pinnacle of the Forevermark promise: some of the
earth’s most magnificent creations, in carat weights that demonstrate just how
magical and stunning nature’s beauty can be.
Red Carpet: This year,
Forevermark diamonds dazzled at the Oscars, the Golden Globes & the BAFTAs.
With India’s finest craftsmanship and talent on a global platform, Forevermark
offered stunning jewellery to international celebrities for the red-carpet
season.
Circle of Trust: The Forevermark
circle of trust is a radiant collection of diamond bangles, which is a symbol
of love and timelessness. Each diamond in the bangles of this collection
carries the Forevermark promise, with a unique inscription number and
identification card bearing the assurance of it being rare and responsibly
sourced.
Black Room: For your eyes
only, Forevermark created an exclusive black room enclosure where a Forevermark
diamond was on display revealing the beauty of a Forevermark promise. This
special display demonstrated how light passes through a spectacular diamond to
showcase its brilliance. The aesthetics of a Forevermark diamond go beyond the
4Cs and viewers were able to witness this as the light refracted through the
diamond, across the room in myriad colours.
Consumer Insight Series:
Womenomics: Forevermark
explored the insight that women no longer wait for men to present them with
beautiful jewellery. With a large percentage of women now being financially
independent, they have the power to soundly invest in things that reflect their
self-worth and hard work.
Most
women are breaking clichés by buying precious metals or diamonds for themselves
- a sweet little way to savour their success. This demand from women represents
more than 90% of all diamond jewellery sales around the world. We looked in
depth at three trends that demonstrate the changing ways in which women are
participating in society.
Digital Life Moments: Forevermark
recognized that in today’s dynamic business environment, being open to change
and having the ability to adapt are crucial. We must respond to new consumer
requirements and embrace new opportunities. We undertook extensive research to
understand the best way to target customers during micro-moments and important
life events.
Our
study was designed to help our partners master the fine art of meeting the
consumer at exactly the point when he is thinking about buying a diamond.
Designer Campaigns:
The Zanyah collection: Sabyasachi
Mukherjee, the master couturier, collaborated with Forevermark diamonds and
launched the Zanyah collection. The collection comprises of a delicate range of
enamelled drop earrings and vintage-style rings for men and women in yellow,
rose and white gold.
The Artemis Extension Line: the ace Indian
designer, Bibhu Mohapatra’s Artemis collection in collaboration with
Forevermark diamonds revolves around three key motifs: the sun, moon and stars,
as seen in earrings, rings, bracelets, pendants and brooches.
Technology Disruption:
Proof of Integrity: De Beers
created an immutable and secure digital trail for the selection of rough
diamonds mined as they moved from the mine to cutter and polisher, then through
to a jeweller. The blockchain platform, called Tracr™, will launch later this
year and will be open to the industry.
Forevermark Diamond Institute: The De Beers
Group of Companies, the organisation most closely associated with the mystique
and science of diamonds, established the International Institute of Diamond
Grading & Research (IIDGR) in 2008.
IIDGR
has laboratories in three global locations, Antwerp, Surat and Maidenhead. Each
location provides first class services in diamond grading and testing. The
facilities consist of experts who use comprehensive analysis using a variety of
different in-house and proprietary equipment to ensure that every diamond
assessed is naturally occurring and untreated.
The
2018 Forevermark Forum was attended by 600 of the most prominent industry
influencers, retail chain owners and independent jewelers from the industry. C
Krishniah Chetty & Sons, A S Motiwala, Hazoorilal, Joyalukkas, Mahesh
Notandas, Malabar Gold & Diamonds, Senco Gold & Diamonds, TBZ - The
Original and Vummidi Bangaru Jewellers were some of the leading jewelers from
across India present at the platform.
[
Reader’s note: tomorrow the Update 4, would focus on Forevermark Trend Report
2018.]