The
Federal Trade Commission (FTC) has amended its Jewelry Guides to help prevent
deception in jewelry marketing. In 2012, as part of its systematic review of
its rules and guides, the Commission sought public comments on the Guides’
costs and benefits, and whether they should be repealed, amended, or retained
in their current form. It also sought comments on specific issues concerning
composite gemstones, pearls, diamonds, and precious metal alloys.
Using
comments and information obtained during a June 2013 public roundtable, in
January 2016, the agency proposed, and sought public comments on, revisions to
the Guides regarding below-threshold alloys, precious metal content of products
containing more than one precious metal, surface application of precious
metals, lead-glass filled stones, “cultured” diamonds, treated pearls,
varietals, and misuse of the word “gem.”