Las Vegas: TRENDVISION Jewellery+Forecasting, the independent global forecasting Observatory of jewellery and luxury goods, promoted by VICENZAORO, the prestigious international Event for goldsmith and jeweller craftsmanship organized by Italian Exhibition Group S.p.A. (IEG) – the trade fair company created from the merger of Rimini Fiera and Fiera di Vicenza – will once again be taking part in JCK Las Vegas, leading event in North America and amongst the most important in the industry internationally, scheduled from 5 to 8 June.
The industry trend is continuing: this is why the Observatory’s website – https://www.trendvisionforecasting.com/ – has developed an open source system on its social network channels (Facebook, Instagram, Twitter and LinkedIn) to create a platform for communicating and promoting trends on an ongoing basis, throughout the year. The portal is accessible to designers, entrepreneurs and industry experts and is a continuously updated showcase for the jewellery industry. By using this tool created through research, expertise and information, VICENZAORO aims to offer an overview of the best international production, with constant updates on new ideas and collections that reflect market trends.
The JCK audience will also have the opportunity to learn more about the exclusive forecasting of industry Mega Trends, published by TRENDVISION every year, 18 months before reaching the market. This valuable tool influences consumer trends and choices, becoming the leading international guide for the jewellery and luxury sector. The Mega Trends detected for 2018 also for the American market are: “Sustainable Harmony”, “Preserving our Heritage”, “Searching for Poetry”, and “Futurama”.
SUSTAINABLE HARMONY is the mega trend that identifies the consumer as The Digital Modernist: a technology enthusiast committed to a healthy lifestyle who fights for a better environment and a sustainable future. Even though they share a “less is more” approach, sophisticated Digital Modernists embrace Haute Design featuring sculptural forms made of hi-tech fabrics, laser cutting techniques and experimental approaches that give rise to new visual codes. Geometric patterns, enamelled surfaces and coloured inlays distinguish this mega trend whose jewellery craftsmanship will very nearly be Art to wear. On the side of diamonds, thin chains dominate with suspended diamonds in pure 70s style.
Romantic, passionate about history and eclectic collector are the features of The Custodian, a consumer profile that is the expression of the mega trend PRESERVING OUR HERITAGE.
The creations of this mega trend are affected by Gothic and Renaissance features and are characterized by fabulous and esoteric elements such as crosses, amulets, talismans and lucky numbers that the Custodian loves to buy wherever they are, from local markets to remote sites on the Internet. Intense colours and symbols complement the taste of a “grown-up”, sophisticated, and playful consumer.
SEARCHING FOR POETRY is the mega trend that represents the consumer profile The New Globalist, a mix between a modern hippie and a digital boho, a physical and digital traveller who supports artisans and hand-made products that can be developed with the support of technology, such as 3D printers, laser cutting, digital printing, engraving and photography.
Extravagant styles and patterns with clear throwbacks to the 70s and 80s and precious exotic and middle-eastern echoes blend with allegorical and floral motifs and rich decorations in creations that recall ancient cultures and fascinate a large segment of consumers, from Millenials to the Generation X. Hybrid and multifunctional accessories combine oxidized organic and synthetic materials.
Entrepreneur, scientist, artist and explorer: The Retro-Futurist is the consumer profile in the last mega trend, FUTURAMA, where technology, imagination and introspection blend together.
Futurama is characterized by a cyber-glamor taste, made of electric colour palettes and materials such as nano-ceramics and PVD coatings; precious “pixelated” layers reproduce touch-screen photographic effects and the must-have accessories are obtained with lasers and 3D printers; the mechanical elements are mixed with a sporty style that evolves into an “athleisure” style (combined with Couture-Fitness).
