New York: Silver jewellery sales in the United States were strong in 2016 with 62 percent of jewellery retailers reporting increased sales according to a survey conducted on behalf of the Silver Institute’s Silver Promotion Service (SPS).
The results also confirmed that silver jewellery continues to be a leading merchandise category for retailers, both in driving sales and providing margin.
Highlights from the 2016 survey include:
The average store growth in 2016 for silver jewellery sales was 16 percent. Eight percent reported an increase of over 25 percent.
Retailers said their silver jewellery sales, as a percentage of their overall jewellery sales, were on average 35 percent of their unit volume and 27 percent of their dollar volume.
54 percent of retailers said silver experienced the best turnover rate in 2016 followed by bridal and diamond jewellery both at 17 percent, gold at 10 percent, and platinum at 2 percent.
