Forevermark Passes 2,000 Global Retail Doors
Gaborone: Forevermark, the diamond brand from The De Beers Group of Companies, today announced it has passed 2,000 retail doors globally, following the opening of the Zen Diamond Anatolium store in the city of Bursa in Turkey. The milestone consolidates Forevermark’s position as one of the world’s fastest-growing diamond brands.
Forevermark was launched in 2008 with the promise of diamonds that are rare, beautiful and responsibly sourced. Since then it has grown significantly and is now available in 25 markets worldwide.
De Beers continues to invest substantially in the Forevermark brand, with US$85 million spent on Forevermark’s consumer-facing marketing activities in 2016 to help stimulate global demand for diamond jewellery.
The opening of the 2,000th Forevermark retail door follows a strong 2016 for the brand, which saw:
- a 14 per cent increase in door numbers;
- the expansion into three new markets – Hungary, South Korea and Thailand;
- and a 21 per cent year-on-year increase in inscription numbers.