Tribute to the Modern Indian Goddesses
Known for reinventing trends and innovative takes on Design, 33 year old luxury jewellery brand Anmol captures the divinity of Modern Indian Goddesses with, Anmol Goddesses, campaign this Navratri. The trend setting campaign featured leading 9 luxury & fashion bloggers who played modern Indian Goddesses in contemporary avatar for this campaign.
Anmol Goddesses Campaign showcases Juhi Godambe as modern Kali donning a Goth look representing the attribute Bold, Simran Jagwani as Goddess Sita who personifies Elegance in a peach lehenga, Akanksha Redhu looked strong as Goddess Shakti where she clubbed uncut diamonds with sports and challenged stereotypes.
Riya Jain channelled the passionate Radha where she layered emerald & polki jewellery in a white shirt giving a jogan vibe, Natasha Luthra presented the nurturing nature of modern Ganga in a white blazer with colourful layers of emerald and polki jewels.
Aayushi Bangur styled rubies and polki choker with turtle neck chic top and leatherette mini skirt looking fierce as goddess Durga, Akshaya Naik represented Goddess Saraswati and her artistic side in modern avatar teamed with Victorian jewels.
Tina Kakkad from The Image Code channelled goddess parvati’s devoted nature and the campaign was concluded with Mitali Sagar from House of Misu represented the financially empowered women of today as Goddess Lakshmi.
The 9 Goddesses represented by the 9 diverse bloggers adorned exquisite jewels from, The Goddess Collection by Anmol, which is a tribute edition of Uncut Diamonds and Precious Gemstones like Rubies, Emeralds, Sapphires and Pearls.
All the ‘Goddesses’ channelled their inner divas with an uncut diamond and pearl Nath that enhanced the divinity of all looks with its versatility. A red Bindi represented the Indian side of every globally travelled modern girl of India.
The campaign started on 1st day of Navratri and concluded on Dussehra. The store boasted a photo booth where real women of Anmol were seen clicking selfies in scintillating Anmol jewels. Reviewing the festive glitterati
he said about buying sentiment on Dussehra, “The general buying sentiment has been decent this Dussehra, inspite of the rising gold prices. The footfalls have been good since morning. It is also the onset of the wedding season, so there is a good demand for small & big ticket items. Keeping these favourable factors in mind, we are expecting at least 10% increase in sales this Dussehra.”
