Richemont and Alibaba Launches Net-A-Porter

Richemont and Alibaba Group announce the opening of the Net-A-Porter flagship store on Alibaba’s Tmall Luxury Pavilion, an exclusive platform dedicated to the world’s leading luxury and fashion brands.

 

The launch marks the beginning of operations of the joint venture established between Yoox Net-A-Porter Group, the world’s leading online luxury and fashion retailer, and Alibaba Group, the world’s largest online and retail commerce company by gross merchandise volume. The Net-A-Porter flagship store’s grand launch campaign will begin in the second week of October, after China’s Golden Week.

 

The Net-A-Porter flagship store will be placed on the key position of Tmall Luxury Pavilion. It brings the latest season collections retailed by Net-A-Porter and Mr Porter to online luxury consumers in China, under one storefront. At launch, the store offers a carefully curated selection of more than 130 luxury, designer brands for women and men.

 

The offer will be expanded in the following months, and will include exclusive capsule collections. Brands that are made immediately available include Brunello Cucinelli, The Row, Balmain, Isabel Marant, Jimmy Choo and Tom Ford. The Richemont Maisons immediately available include Cartier, Baume & Mercier, IWC Schaffhausen, Jaeger-LeCoultre, Panerai, Piaget, Roger Dubuis and Vacheron Constantin as well as Alaïa, Chloé, dunhill and Montblanc.

 

Customers benefit from an innovative, well-crafted and digital luxury shopping experience, including curated homepages, customised brand pages, product recommendations, personalised content and exclusive VIP awards, all delivered through the Tmall Luxury Pavilion, on the Net-A-Porter flagship store.

 

Alibaba powers the JV with its technology infrastructure, marketing and payment services. Consumers will also be able to use Alipay - Alibaba’s mobile payment solution - and enjoy unparalleled customer service at their fingertips.

  • Richemont and Alibaba Launches Net-A-Porter