Launches of Viraasat collection held
Viraasat with Swarovski Zirconia
captures India’s rich design heritage
Swarovski’s Ingredient Brand Partner Bhindi Manufacturer is launching its new Viraasat collection created with Swarovski Zirconia at the 2019 edition of the India International Jewellery Show (IIJS), in Mumbai from August 9-12. Viraasat, meaning ‘inheritance’, is a collection that draws its inspiration from ancient India’s jewellery tradition.
Featuring hand-crafted jewellery embellished with Swarovski Zirconia in the delicate Rose cut, this collection reflects India’s rich heritage of craftsmanship, a legacy still passed down through the generations. Viraasat also makes a small contribution to India’s abundant design heritage, and one that resonates with the country’s culture.
On hand at the IIJS to launch the Bhindi collection were Robert Trauner, Vice President of Product Management, Swarovski Gemstones, Rajendra Jain, Managing Director, Swarovski Gemstones India, and Bhindi Manufacturer’s directors, Anil Bhindi and Manish Bhindi. Also present were members of the Swarovski Gemstones and Bhindi teams, and members of the country’s jewellery fraternity.
Rajendra Jain, MD Swarovski Gemstones India: Swarovski has a legacy of more than 120 years of dedication to excellence, and since 1965 is a trusted manufacturer and supplier of precision-cut genuine gemstones and created stones. Bhindi Manufacturer’s latest collection “Viraasat” is a tribute to the legacy of Indian culture. We feel justifiably proud that Swarovski Zirconia was chosen to add brilliance to the look of this important Indian heritage collection.
Manish Bhindi, MD Bhindi Manufacturers: When we think of the world’s best quality stones, the only name that comes to mind is Swarovski Zirconia. It has also been ingrained in the minds of India’s Jewellery customers. Swarovski is today the industry leader, because of their versatility in colours, shapes, and sizes, and this makes it the most convenient stone to beautify our Jewellery. Swarovski Zirconia stones were the right choice for the creation of the Viraasat Collection.
