Zoe collection unveiled
Brilliant new platinum collection
brought to life with Swarovski Zirconia
Swarovski's Ingredient Brand Partner Emerald Jewel Industry brings a vibrant sense of life to the India International Jewellery Show (August 9-12) with their launch of their sparkling new Zoe platinum jewellery collection with Swarovski Zirconia. Taking the Greek word for 'life,' Emerald Jewellery has indeed injected this fresh spirit into their latest creations.
Emerald chose to call the collection Zoe because it represents infusing jewellery with the same sense of joy, happiness, and experience of life that the name suggests. The sheer elegance of the Zoe collection makes it the perfect choice for everyday wear. The creative focus was more towards a bimetal collection featuring Swarovski Zirconia
The new collection will be especially appealing to the millennial generation, who now demand new and trend-oriented designs that blend with their lifestyle, and the fast-moving times in which they live. The vibrant designs, the growing popularity of the white metal platinum, and how beautifully it combines with sparkling Swarovski Zirconia is a fresh approach that exudes the very spirit of the Zoe collection and will be very appealing to the younger consumer.
Zoe, a perfect example of this new trend of Platinum with Swarovski Zirconia has already created excitement amongst jewellers and attracted an enthusiastic response from fair visitors. The launch of the collections is expected to be a milestone in the growing popularity of platinum jewellery,
Emerald Jewellery is well known for incorporating the latest technology in jewellery manufacture right across their design and production, thus guaranteeing they can provide the finest Jewellery to their customers.
The collection was launched by Robert Trauner, Vice President, Product Management, Swarovski Gemstones, Mr. Rajendra Jain, Managing Director, Swarovski Gemstones India, and K Srinivasan, Managing Director of Emerald Jewel Industry. They were joined by the teams from Swarovski Gemstones and Emerald Jewellery teams and other members of the jewellery fraternity.
Rajendra Jain, MD Swarovski Gemstones India: I would like to congratulate the Emerald team for taking this wise step in launching platinum jewellery with Swarovski Zirconia. Creating such an appealing, young platinum collection with Swarovski Zirconia has opened new avenues for the jewellery industry and consumers. Their design innovation, and their choice of this metal and these stones create an exciting fusion and is definitely the way forward in catering for the millennials. Swarovski has always been a pioneer in innovation and technology, and we are proud to be associated with Emerald's innovative ZEO brand.
K Srinivasan, MD Emerald Jewel industry: Emerald started with platinum in 2014 and moved into fully-fledged production in 2015. Platinum is 30 times rarer than gold and is naturally white. Traditionally it has always been associated with diamond jewellery, but to make the product more affordable, and to allow it to have a much greater reach among consumers, Emerald decided, in February 2019, to launch platinum with Swarovski Zirconia.
