Yug launches Two collections
Elegant new Yug collections on
display with Swarovski Zirconia
Swarovski's Ingredient Brand Partner Yug by Tanvi Gold Cast is at the India International Jewellery Show (IIJS) 2019 to unveil two exciting new collections, Ancient and Glitter, both with the brilliance of Swarovski Zirconia.
The Ancient Collection has been created to honour the ancient craftsmanship and handwork of former times, but the designs have now been created using the latest technology. The artwork of the Ancient collection, however, remains true to its era and retains all of its original charm. The addition of Swarovski Zirconia adds freshness and brilliance to these Yug pieces.
The Glitter Collection, generously embellished with Swarovski Zirconia, is true to its name and is destined to bring sparkle into the lives of its wearers. This collection is another clever blend of art and technology that results in stylishly elegant jewellery pieces.
On hand the Yug by Tanvi Gold Cast stall was inaugurated by Mr. Joy Alukkas, Chairman – Joy Alukkas and the Ancient & Glitter collection with Swarovski Zirconia were launched by Mr. Robert Trauner, Vice President Product Management - Swarovski Gemstones, Rajendra Jain, Managing Director - Swarovski Gemstones, India and Bippin Viradiya, Managing Director of Tanvi Gold Cast. They were joined by the teams from Swarovski Gemstones, Joy Alukkas and Yug, and other members of the jewellery fraternity.
Rajendra Jain, MD Swarovski Gemstones India: It is said that diamond is a lady's best friend, and Swarovski Zirconia is the first love of every woman. Yug has created collections that make you fall in love with it. The Ancient and Glitter collection have both been crafted using unique techniques and are richly embellished with Swarovski Zirconia, ensuring they are set to become favourite pieces of jewellery.
Bippin Viradiya, MD Tanvi Gold Cast said: Our latest Ancient collection is a marriage between technology and hand-craftmanship. We are very confident that retailers and consumers will all like this exciting concept. On the other hand, the modern and classier Glitter collection is set to attract the millennials who will be drawn to the allure of the generous sparkle of Swarovski Zirconia.
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