A blooming collection unveiled
Branding partner’s collection
Bright with sparkling Swarovski Zirconia
Rasi Jewellery, Swarovski Gemstones’ Branding Partner, launched its new Blooming Collection with Swarovski Zirconia at the India International jewellery Show (IIJS) in Mumbai, August 9-12. Inspired by nature, and designed for the future, this fresh, eye-catching collection is all set to attract both the young and the young at heart consumer.
For their latest collection, Rasi set out to design a range that was trendy but retained a classical touch, something that is light and easy to wear on any occasion. This collection exudes a fresh and sophisticated spirit, always enlivened by the distinct brilliance of Swarovski Zirconia. Rasi has also chosen to incorporate attractive antique colours that will have a very wide appeal.
At the IIJS to launch the collection was Robert Trauner, Vice President, Product Management, Swarovski Gemstones, Rajendra Jain, Managing Director of Swarovski Gemstones India, Mr & Mrs. Ramesh Ramdas, the Directors of Rasi Jewellery, the teams from Swarovski Gemstones and Rasi Jewellery, plus members of the jewellery fraternity.
Rajendra Jain, MD Swarovski Gemstones India: RASI Jewellery stands for quality, its design competence, and for a superior finish. The magnificent jewellery they produce goes beyond the “Gates of Time”. They have been able to blend a hundred years of celebrated heritage and the artful designs of today. Their Bloom collection is also a classic combination of heritage and class. I wish them good luck and many congratulations on producing such a wonderful collection.
Ramesh Ramdas, MD Rasi Jewellery said: “Rasi Jewellery is like ice cream, there’s always room for more”. We feel proud to be the brand partner of Swarovski. Being associated with people of good quality gives us a cherished feeling of encouragement. Only action creates changes, Swarovski encourages us to bring out our own unique creativity in our jewellery.
The sparkling effect of Swarovski Zirconia injects both life and energy to our jewellery. Being different is the best compliment ever. This magic can only happen thanks to Swarovski’s constant support.
