Mumbai: The jewellery industry, which suffered and saw about 80 per cent drop in demand following the demonetisation, is slowly recovering, although it may take over a year for things to become normal, market experts said. “After Prime Minister Narendra Modi announced the demonetisation move on November 8, 2016, there was a liquidity squeeze in the market and the demand for jewellery went down by around 80 per cent. However, after December 31, things are recovering and we have seen 30-40 per cent improvement in demand,” the newly-elected All India Gems and Jewellery Trade Federation (GJF) Chairman Nitin Khandelwal said.
He said in the 50 days after the note ban, which was also the peak wedding season, recycling went up by three times. “Recycling of jewellery, both the light weight and wedding jewellery, went up by three times during the 50 days demonetisation drive that created a cash crunch and stopped currency spending in the market,” he added.
In the long run, however, this move is encouraging people to use plastic money, creating more transparency, which is good for the industry, he said. “The consumer modus operandi has changed as there has been an increase in the use of plastic money, debit/ credit cards for buying jewellery. This is good for the industry in the long run and will create more transparency,” he said.
He opined that in the long run, demonetisation will benefit the industry, however, it is likely to take more than a year for things to become normal. Gem Jewellery Export Promotion Council Chairman Praveenshankar Pandya said 60 per cent of the export-oriented manufacturing are organised and 40 per cent are unorganised.
“We are facing problems with 40 per cent unorganised segment as these workers are spread in villages and clusters, where there are no banks. So, we are working on registering them and providing them with mobile banking facility to bring them under the organised segment,” he added.
Fortunately, the government announcement came after Diwali, when the manufacturing units close and the workers usually take annual holiday to go back home, he said. “We were not affected much as the announcement came after the manufacturing units were shut for annual holiday of workers. Otherwise, we would have been in trouble,” Pandya added.
