A one-stop shop for every jewellery need
Expressing about their USP, Shobha Shringar Jewellers said, “It comprises of four storeys, lies in the fact that every piece of jewellery sold is customized according to the unique requirements of their clients. It essentially is a one-stop shop for every jewellery need.”
At the ongoing season, they says, the brand hosts a plethora of products ranging from a nose pin to a bridal trousseau, from toe ring to Maathapattis, from pearls to colour stones, from uncut to certified fine cut diamonds, from Jadau karigari to Temple jeweller.
Furthermore, it also hosts a blend of hand crafted and customized pieces of jewellery from across India. The perennial focus on good work ethics maintained by Mrs. Shobha Choksey has helped induce a high level of motivation among the young team seen in Shobha Shringar Jewellers to make jewels that are traditional symbols and serve as perfect endorsement of unforgettable occasions and anniversaries.
Started as an individual lead business, in a short span of 30 years, today the brand employs more than 100 people where almost 70 people work in the manufacturing division and the rest of the 30 are handling retail related operations.
The journey began in 1970s when Mrs Shobha Choksey, one of the first woman jewellers, started creating exquisite pearl and silver jewellery from home and selling them via just word of mouth. Gradually, due to her ingenuity and enterprising nature she carved a niche for herself in a family legacy driven industry. Her meteoric rise under such circumstances clearly reflects the brilliant acumen she possesses.
