MJSA has set up the Council of Custom Jewellers as part of the program to advance the art of custom-jewellery design and consumers’ appreciation of it, the trade organization said.
“Almost every jewellery store in my city claims to do custom jewellery now, but the experience and outcome can vary widely,” said Cincinnati, Ohio-based Lee Krombholz, the owner of Krombholz Jewellers and Just Like You Designs. Krombholz will chair the Council of Custom Jewellers. “Many simply take orders, while others who try to develop a design don't have the expertise to create well-crafted jewellery.”