Demi- fine jewellery to lead Autumn launch
The award winning British sterling silver jewellery designer is set to lead its Autumn/Winter launch with a focus on the growing trend of demi- fine jewellery and the yellow gold look. Expanding the well-established collection of core, sterling silver designs, the seasonal launch includes two distinctly new stories, both covering off aspects of the demi-fine trend while staying true to Kit Heath’s style and brand ethos.
The trend inspired collections have been designed with longevity in mind, for consumers looking to invest in statement pieces. Introducing Eden — a modern, twisting leaf design inspired by a dreamscape of tropical paradise. Strong, tactile lines and geometrically precise cut-out detailing epitomises Kit Heath’s classic and feminine design.
The strong collection of new profiles is designed to be layered and worn in new and unexplored ways, with emphasis on ear-wear, such as hoops and pull-through earrings. A sub-collection of profiles is dedicatedly available in 18ct gold plate only. Looking ahead into the glamorous side of the season ahead, the second brand new story focuses on evening wear, with Stargazer set to make an impressive display.
Recognisably Kit Heath, the collection oozes opulence with every detail considered and concise — the star design goes as far as featuring on the branded tags by each clasp and fitting. A considered selection of the profiles is available in 18ct gold plate for that touch of luxury.
Commerciality at the forefront of Kit Heath designs, the highly successful Miniatures collection also receives a seasonal upgrade. Layering and personalisation still peaking in the trends, the new micro pavé profiles introduce both fun and quirky lariats and twin-piercing earrings, as well as popular core entry profiles perfect for gifting.
Co-founder and creative director Katie Nickell says, “We have really focused on introducing both newness and commerciality with our new AW18 supplement — we are bringing out some truly opulent statement pieces perfect for the bpeak season — with demi-fine 18ct gold plate and our bolder, heavier sterling silver pieces — but we’re also ensuring that core profiles are included in our designs.
We want our retailers to feel that their displays are both inviting and aspirational — yet attainable with its multi-tiered approach. This collection has all been about-n-building up the lifestyle associated with Kit Heath and one that customers will want to follow.”
Predominantly renowned for its sterling silver designs, this is Kit Heath’s first time designing pieces with rhodium plate specifically in mind. “As the designs took shape, it was clear that the detail of the designs really lent themselves to the cooler, statement look of rhodium plate,” says Nickell. “It adds another dynamic to our offer which we look forward to exploring and expanding on in future collections.”
The new collection is set to launch at the end of July and will be available on the newly launched B2B website.
