Sarine showcased at JCK Las Vegas
Sarine, for the first time participated in the US, at the key industry JCK trade show in Las Vegas. Sarine also participating in key events pertaining to technological issues, which have become the focus of the diamond industry’s attention this year.
The first of these events was a blockchain panel discussion hosted by the DeBeers Group and moderated by Edahn Golan, a diamond industry writer and commentator, on June 1st. Mr. David Block, the Group’s CEO, was invited as a panellist along with other key industry luminaries - Peter Karakchiev, Head of International Relations.
Alrosa, Mahiar Borhanjoo, Managing Director, Venus Jewel International, Adriaan Olivier, Senior Vice President, Strategic Diamond Sourcing, Signet, Tom Montgomery, Senior Vice President, Strategic Initiatives, De Beers and Deepak Gopalakrishna, Director, Global Blockchain Projects, Boston Consulting Group Digital Ventures.
Sarine was also chosen as a finalist, following tough preliminary screening, in the JCK Think Tank to be held on June 3rd, and moderated by Victoria Gomelsky, Editor in Chief, and Mark Smelzer, Publisher, JCK Magazine. The Think Tank will showcase six finalists’ innovative technology in a live, seven minute presentation to a panel of industry judges comprised of elite high-end jewellery retailers at JCK Las Vegas. Sarine will be showcasing its new AIbased Clarity grading technology launched earlier this year.
Sarine’s CEO David Block stated, "Our new technologies, previously not showcased in the U.S., the AI-derived 4Cs and the Sarine JourneyTM, are generating significant interest amongst many industry players attending the JCK show this year. Many meetings with leading North American retailers and additional industry players were scheduled in advance, and our booth, newly positioned at the show’s main entrance, is experiencing heavy traffic.
The response at the show is confirming the industry’s keen interest in Sarine’s Diamond Journey, which
provides unbiased information and imagery pertaining to a stone’s transition from rough source to polished gem and addresses key consumer concerns pertaining to the polished diamond’s provenance, as enabled by Sarine’s unique place in the midstream of the diamond production chain, with tens of millions of stones analysed and planned annually using our technologies.
The introduction of AI-based, objective and consistent polished diamond grading, an industry first, is also generating a great deal of attention, as it offers retailers and consumers a new level of confidence in the quality of their purchased jewellery.”
