India is the fastest advertising market
India’s strong traditions of storytelling!
Inaugurating the 15th Asia Media Summit (AMS) 2018 here, she said that India will have around 969 million internet users by 2021 and Indian media industry looks upon the digital world not only as a challenge but also as an opportunity. How do we attract, retain and develop talent which frees good content from the trappings of revenue needs and brings about a balance in media institutions, Union Minister for Information & Broadcasting and Textiles, Smriti Zubin Irani further asked.
Smriti Irani said, “India is the fastest growing advertising market expected to touch 10.59 billion US Dollars by the end of 2018 and the mobile spend is estimated to grow to 1.55 billion US Dollars in the year 2018. We have a vibrant media industry which has a direct established impact of Rs 1.35 lakh crore and indirect and induced benefits of Rs 4.5 lakh crore, with close to 4 million people associated with it.”
Shri Vineet Jain, MD, Times Group discussed regulatory reforms for a fair market place that benefits consumers. Talking about data protection, he said that data is being siphoned by global platforms today and we must proactively protect our national interest by ensuring that data stays within India and that it is protected.
In his welcome address, Shri Sitanshu Kar, DG, PIB talked of India’s strong traditions of storytelling in its 23 major languages and around 720 dialects. He said that due to emerging technologies, we are at the cusp of revolutionary shifts in the way we think and how we tell our stories.