2018 Akshay Tritiya to growth 25%
Once again trade showcases are staring at Akshay Tritiya 2018! Last year over all the Tritiya had been grew by 30% YoY. At the juncture Nayan Jani, Editor-JNI says, though this year’s estimate looks little lower than the 2017 yet expectations are more to perform. Just concluded Manthan 2018 vibrated jewellery fraternity, global trade wars scenario & metal demand behaviour as well as good sentiment with buyer are the key & that may rock over the estimate, surprisingly may go beyond last year’s growth! Let’s seen the Tritiya 2018!
According to Mr Aditya Pethe, Director, WHP Jewellers, “We are anticipating a good demand this Akshay Tritiya with an expected increase of 15-20% in sales this year. As the gold prices have increased in this week, we feel it will reinstate the consumer’s faith into the category. This is the season where consumers mostly buy gold Jewellery and keeping this in mind we have launched a Gold Nath Collection which will boost our sales this Akshay Tritiya.”
Mr Ishu Datwani, Founder, Anmol says, “We are expecting at least 25-30% increase in sales this Akshaya Tritiya as compared to last year.” He adds further, “Akshaya Tritiya is considered the second most auspicious day after Dhanteras for buying gold or jewellery. We are expecting good sales this Akshaya Tritiya, especially for classic diamond jewellery & gold temple jewellery.
This year, Akshaya Tritiya falls during our annual Anniversary Sale period in April. As part of our 32nd Anniversary promotion, we would be offering upto 100% discount on making charges on Diamond & Gold jewellery and fabulous gifts with every purchase - which will give an additional boost to Akshaya Tritiya sales. "
“Akshaya Tritiya has always brought a positive, festive spirit to the industry and the business as a whole. Now more than ever, it is time to look at the future with a progressive viewpoint. Having said that, we are excited about Akshaya Tritiya and are putting our best foot forward with some fantastic jewellery designs in gold and diamonds” says Mr Samir Sagar, Director, Manubhai Jewellers.
“This is the season for gold jewellery to flourish, but we are also hopeful towards the performance of diamond jewellery this Akshay Tritiya” he adds. In the row Mr. Vaibhav Saraf is also expecting positive sales! Vaibhav,
Director, Aisshpra Gems and Jewels says, “During Akshaya Tritiya, we are expecting positive sales as compared to last year, the reason being the upcoming wedding season in summers. The wedding season will bring in bookings for bridal and wedding Jewellery. Even as the overall market sentiment is positive, the gold prices is likely to put marginal effect on consumer demand for heavy Jewellery.
According to Ms Tanya Rastogi, Director, Lala Jugal Kishore Jewellers, Well, month of March has been slow over all. Due to the Nirav Modi Incident, we have seen a shift in trend where consumers have started opting for gold over diamonds as they are sceptical.
One more shift that we have noticed is, that they want to only shop with family jewellers who have been in the market since generations and avoid going to the newly emerged brands. Being a family jeweller, this shift has improved our sales. Akshay Tritiya is one of the major gold buying days of the Hindu calendar as it is auspicious.
“We are expecting a good demand of gold jewellery especially amongst those who are buying as a Shagun or investment. However, consumers who are buying or booking wedding jewellery are still expected to buy jadao and uncut jewellery as it is more design oriented and adds the drama quotient. Temple jewellery, being gold based and design oriented has become popular amongst the brides as it is a win- win. We are hoping this Akshay Tritiya to bring back the shine to the sector” said Tanya.
Mr. Abhishek Chanda, Director, Kalasha Jewels- A Unit of Caps Gold says, Akshay Tritiya was always an auspicious occasion to purchase gold. But now with increased awareness about Akshay Tritiya south Indian citizens have made it a vital occasion and has camouflaged in its culture and it always brings a positive spirit to the gems and Jewellery industry as a whole.
“Last year there were ups and downs in the gems and Jewellery industry, we are expecting the sales to be revived this year .We are promoting statement gold and diamond Jewellery for the season as they have been popular amongst our clients” Abhishek says for the Tritiya 2018!
