Online jewellery grows YoY by 150% in India

The traditional method of buying jewelry in India undergoes a facelift with Amazon Fashion. Amazon Fashion forayed into precious jewelry in 2014 and now offers India’s largest selection with over 100+ most trusted brands including Joyalukkas, Malabar, Senco, MMTC & Kalyan Jewelers to name a few, offering a selection of over 5 lakh styles and over 1 lakh unique designs.

Leadership in selection, increased demand from Tier 2 and Tier 3 cities, strict measures for quality control and tech innovation for enhanced shopping experience have resulted in increased sales of 150% on the back of the successful festive season in 2017-18. The average selling price for precious jewelry has seen a significant increase indicating a change in customers’ trust and ease of shopping for precious jewelry online on Amazon online.

 

•