Understanding Brides To Be -Study
Girls need support, not permission
On the occasion of Women’s Day, a social media study ‘Understanding Brides To Be,’ conducted by the leading online matchmaking brand BharatMatrimony, attempted to understand what girls want the would-be grooms to know about them, when it comes to marriage.
The study witnessed over 890 responses. BharatMatrimony posed 10 questions to girls including “What does a soon-to-be bride mean when she says she wants respect, more than attention?”, “Why girls would like to have kids a few years after marriage” and “Why post marriage, girls need support, not permission.”
Some of the key insights from the campaign:
1) Girls expect that their views be respected when it comes to taking decisions
2) They want the groom and family to accept them with all their imperfections and not judge them
3) A career helps girls to feel empowered and helps them to share family responsibilities better
4) Being independent, for them, means the ability to face challenges
5) 100% respondents felt that marriage should not hinder girls from pursuing their passion
6) Supporting parents is a way of expressing her gratitude for their sacrifices in making her the person she is today
7) They would like to have kids after understanding their partner well and achieving financial stability
8) After marriage, they want support to pursue their passion, but not permission
9) Girls want the groom and family to understand her just like how she makes an effort to know them
10) Girls respect men who share household chores and say they also go to work to share responsibilities.
Through each social campaign, BharatMatrimony attempts to understand the challenges, aspirations and expectations of singles while finding a life partner. It provides a platform for conversations around the challenges.
