Myntra has launched a campaign!

On the occasion of International Women’s Day, Myntra has launched a campaign, #MyntraForHer, in order to celebrate and revere womanhood. The promotional campaign uses wit and humor to showcase women who enjoy flaunting their fashion and follow their own fancies.

 

At Myntra, 2000+ Brands are coming together to celebrate the spirit of Womankind and bringing with them more than 35000 new season styles to choose from. The proposition offers something for every kind of fashion preference of a woman.

 

Myntra will also be launching brands like Promod, Karigari, Mia, CathKidston, Pepsi and Zelocity on the occasion, alongside exclusive collections from Mango, DP, Daniel Wellington, Coach, Swarovski and Libas. A limited period luxury flash sale with brands like Tory Burch, Prada, Michael Kors, Carolina Herrera and Emporio Armani, will be a significant add-on.

 

As part of the campaign, Myntra is releasing a series of short and snappy films based on the above thought. Each film will showcase a witty woman who is sure of herself and of her choices. She enjoys being fashionable and takes a lot of joy in the process.

 

The films also portray components of a woman’s fashion repertoire- shoes, make up, clothes etc. All in all, these films portray modern fashionable women who take pride in dressing up and have no qualms about it. The campaign was ideated and executed by Myntra’s internal creative team.

•