Fura gems appoints creative agency

Fura Gems, a gemstone mining and marketing company, has appointed the Thompson Group as their creative agency.  The Thompson Group will lead the development of a marketing initiative to build awareness and establish prestige branding for Colombian Emeralds and Mozambique Rubies. 

 

This is part of the Company’s overall plan to structure the coloured gem market and unlock significant value.  The brand campaigns will be executed globally, and include digital, design and traditional communication channels. The account will be handled out of the agency’s Mumbai office.

 

Commenting on the appointment, Dev Shetty, Fura’s President & CEO said: “We are delighted to have the Thompson Group as our global creative agency. Having worked with them in the past and seen the quality and success of work they produce, they were the obvious choice for us. The team at Thompson has in-depth knowledge of the gems and the jewellery sector, particularly in the diamond sector, and I am confident they will be a great asset as we continue to build Fura.”

 

Tarun Rai, CEO, Thompson Group South Asia said:“We warmly welcome Fura to the Thompson family and look forward to an enduring and successful partnership.”

 

•