Mr. Nitin Khandelwal, Chairman, GJF, said, “As a custom and tradition in India, people buy jewellery on Akshaya Tritiya and have great faith on this auspicious day. We expect a growth to be robust 20-30% over last year due to demand considering wedding season. However, the gold rates are likely to be expected to be stronger going forward considering the present situation and scenarios, which may be the main factor for business growth. Many jewellers have undertaken aggressive promotional campaigns and lucrative offers to stimulate demand and customer queries/ walk-ins have increased. Overall, we are quite positive about increased demand culminating in higher sales, due to the ongoing wedding season as well. Akshaya Tritiya 2017 will herald a boom for the jewellery sector.”