Jewellers’ expectation at Akshay Tritiya amid Covid-19
Vaibhav Saraf, Director, Aisshpra Gems & Jewels:
“These are tough times for everyone. We have to stay safe and follow our traditions also. We were getting many queries on our toll-free numbers and social handles where the enquiry was majorly for fixing gold rates.
Keeping this in mind we are bringing out a pre-booking offer for gold jewellery where the customer can fix gold rates for future delivery and get a discount of Rs1000/10g on gold rates also. Based on the current scenario and calls received we are sure that the scheme will generate good business for us.”
Aditya Pethe, Director, WHP Jewellers:
Akshay Tritiya is one of the biggest gold buying days due to the auspiciousness attached to it. Due to lockdown we have missed out on Gudi Padwa and the wedding sales. However as Akshay Tritiya approached, we were warmly surprised by the number of enquires we received for pre bookings.
As we started getting a lot of enquires from our regular customers, we have started taking Akshay Tritiya bookings online from 21st April onwards on our ecommerce platforms. The same will be delivered to the customers post lockdown ends. We can't do a sales speculation due to the exceptional circumstances we are in but we look forward to an online Akshay Tritiya this year.
Tanya Rastogi, Director, Lala Jugal Kishore Jewellers:
So what we are expecting is that even if the lockdown is over there would be people hesitate to actually stepping out, distance will have to be maintained. Hence we are doing a campaign where we are saying that you can book through your phone, through calling and online.
We are creating that kind of a link where people can being in comfort of their homes still book the gold at least and they can always buy when they can come to the store. Because nobody would want to brave the kind of rush there is during Akshaya Tritiya, that we usually see during Akshaya Tritiya.
But, then also the kind of rate that gold has been, the gold rate has been privileged, it’s a rally and we have seen when there is a high rate of gold, people don’t like to invest in metal. There is crunch of gold and silver coins world over that means that there would be a lot of it when the lockdown is over and there should be good demand in at least the bullions bit for sure.
Also so many wedding that were postponed will now be done so we are looking at that also , but there will be only needful shopping there should not be much extra shopping as we used to expect at this time of the year. So it would definitely be lower than in general case.
But then we have to combat that, those who have online portals should start using that for now and those of who don’t should also , cause usually jewellers are very connected to the people who are their customers , so they must get in touch with them.
