New York: Signet Jewelers chief operating officer Ed Hrabak is leaving the company amid sweeping changes to the retailer’s top management team.
In addition to Hrabak, Tryna Kochanek, executive vice-president of the North American store operations, is also exiting the company, the jeweler said.
Bryan Morgan, executive vice-president of supply-chain management and repair, has been promoted to COO to replace Hrabak. This role has been expanded to cover a range of areas including IT modernization.
Signet also said Brian Tilzer, chief digital officer at CVS Health, has been appointed to the jeweler’s board, bringing expertise in ecommerce strategy.
The changes come after Signet’s sales fell 5.1 percent during the holiday season. It pointed out technical problems with enhancements to its ecommerce platform at Sterling Jewelers as a major factor contributing to the decline.
The jeweler also promoted Sebastian Hobbs, its U.K. managing director, to the new position of president and chief customer officer. Hobbs will be charged with improving the experience when consumers use the company’s in-store, mobile and digital channels. In addition, the new role of chief retail insights and strategy officer has been handed to George Murray, who is currently chief merchandising and marketing officer.
“We are investing and directing more resources to improve the overall customer omnichannel journey, re-emphasizing our commitment to the customer experience and enhancing our analytics function to ensure we are offering products and services that appeal to today’s and tomorrow’s customers,” said Mark Light, Signet’s chief executive officer.
