Two Awards to Aisshpra at a time!
Aisshpra Gems & Jewels once again becomes ‘Transformational Brand of the Year’ at WCRCInt. Awards 2019 in London
Headquartered in Gorakhpur, Aisshpra Gems & Jewels is known as one of the most progressive brands in the market since 1940 gets recognized with two accolades at a time. WCRCInt announced Atul Saraf, Business Leader of the year, the first award.
At the occasion Mr. Atul Saraf, Chairman, Aisshpra Gems and Jewels said that, “This is a great honour and I am humbled and overwhelmed with this recognition given by WCRCInt being one of the most credible leadership platforms. This award is an achievement of Aisshpra Parivar as without their support Aisshpra wouldn’t have reached the heights it has today. ”
Another key award announced as the, Transformational Brand of the Year at World Consulting and Research Corporation’s Awards (WCRCInt Awards 2019) at House of Lords, Westminster, British Parliament London. On behalf of the brand, the award was received by Mr. Atul Saraf, Mr. Anoop Saraf, and Ms. Vandana Saraf from Mr. Lord Loomba and Mr. Malcom McDonald. The event also witnessed prominent personalities.
Aisshpra Gems & Jewels has transformed from a traditional jewellery house to a modern jewellery chain in last 2 years. Since inception, the brand has always introduced new age designs and international quality products for their patrons under the leadership of Mr. Balkrishna Saraf.
In 1982, Mr Atul Saraf took over the business and transformed the brand totally with new techniques and strategies. Aisshpra has been the pioneer of hallmarking and certified diamonds in their market where they also have contributed in educating their consumers about it.
Being conscious of its corporate social responsibilities, the brand has beautified the walls of Gorakhpur with graffiti which conveys various social messages and also created the campaign, Ek Shapath Desh Ke Naam which raises funds for the Indian Army. The brand operates in company owned company operated model as well as franchise model.
The company has also diversified into various categories like real estate and hospitality and showcases ambitious plans for years to come.
Mr. Atul Saraf, Chairman, Aisshpra Gems and Jewels said that, “We are honored to receive the Transformational brand of the year award, as a brand Sri Balkrishna Saraf laid the foundation in 1940 with a burning ambition to tap customers’ needs and we continue the legacy with new trendy designs and innovative ideas constantly. We thank WCRCInt for this award, as it has motivated us to achieve new heights and will keep creating exquisite jewellery for our patrons. ”
