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#DaughtersOfToday

PGI celebrates New Campaign from Daughter’s Day

Society is constantly evolving and progressing. The expectations we have of each other, the way we relate to one another, we find often ourselves in a state of evolution. At the centre of this is the daughter of today. She’s modern, independent and strong-willed, who in her own unique way, will make the choices she needs to so she can always be the best version of herself and redefine the world around her.

Platinum Evara in its Daughter’s Day campaign celebrates this new-age daughter and pays tribute to her rare qualities that drive her to make these rare choices. One such daughter is captured in a lead film that is live on digital platforms of YouTube, Facebook, Instagram and the like, from 22nd Sept 2018.